The Truth About Women’s Clothing
OFF THE RACK AND INTO CLOSETS
It’s estimated that the average woman will spend $125,000 on clothing in her lifetime. In fact, a recent survey of 1000 women by Capital One and ING Direct discovered that the purchases will be broken down into 3,100 different items. These include 145 handbags, 185 dresses and yes you’ve guessed it, over 270 pairs of shoes. This all translates to an average of $150-$400 a month spent on clothes. And even after all this spending and hundreds of items of clothing accumulated, 3 in 5 women surveyed said they usually can’t find anything suitable to wear in their closet. Unfortunately, so much of the clothing they buy, no matter the name on the label or the price on the tag, isn’t designed to be in their closet for very long.
The reasons why so many women buy so much clothing (only to be unhappy soon after) depends on lots of factors. First of all, “off the rack” clothing isn’t meant to be a staple in your closet. It’s designed to appeal to a very trendy fad and fill a spur-of-the-moment void in your clothing lineup. But those “must have” pieces aren’t really that much of a must. The trends fade, the colors go out of style and in many cases, a particular craze never comes back. Remember grunge and all that ill-fitting flannel? Yeah, we’re still trying to forget that one too.
Another reason comes down to dollars and cents. Many manufacturers, even top designer brands, overlook quality for the sake of profits. Thinner fabrics with a low thread count cost less, but the manufacturer can still charge the same amount. But the real cost is passed on to the consumer in the form of durability. Or a LACK of durability. A few washes after purchase and colors begin to fade, seams start to fray and the fit just feels a little…off. Clothing companies can’t make a lot of money if the things they sell never go out of style or wear out. It’s all by design.
And then there is the thing we all fear the most: changes in weight. How many times have you tried something on in your closet only to find that it’s a little bit tighter or loose than it used to be. As a result, it doesn’t fit right or looks particularly flattering. But when you try to have that favorite dress/pants/jacket tailored, it never looks the same. And here lies ANOTHER problem with off the rack fashion. Mass-produced clothing, no matter the price tag, isn’t really designed for a rebuild. What you’re left with is another trip to the store to find a replacement.
So what do you do?
CUSTOM COUTURE IS THE ANSWER
All of the issues that fast fashion clothing presents is remedied with custom designs.
Ella specializes in creating fashions that are not beholden to whatever color, style, trend or theme is lighting up the runways at that particular instant. When she meets with a client, she works on building a wardrobe that’s timeless, with lines and accents that are as beautiful today as they will be in 10 years- or more. Many of her customers have cornerstone pieces of clothing that have been worn for more than two decades, a testament to Ella’s eye for lasting style. Ella’s expertise in the history of fashion allows her to design examples that always look modern. Having seen so many “hot” fashions come and go, she knows what will be in fashion for years to come, not just a few months.
And then there’s the quality. Custom clothing is made from select materials and constructed with each client in mind, guaranteeing a perfect fit and long-lasting durability. When Ella and her team of designers meet with a client, the creation process starts well before the first measurement is taken or a pair of scissors is picked up. It’s critical to make sure the ideas and wishes of the client are understood and their tastes are clearly defined.
Because Ella only uses the highest quality fabrics and the expert craftsmanship, every seam, button, zipper and stitch will be as strong in ten tears as the day it’s made. Ella’s pieces are made by hand with a specific person in mind, not on an assembly line for millions of women. And Ella understands that bodies change. Weight can come off and back on in a matter of months. Unlike off-the-rack designers, custom couture clothing is designed to be tailored several times to accommodate resizing without sacrificing how it looks on.
How can Ella help you? Give us a call and find out how we can design a wardrobe as timeless and unique as you are.